SI—Q®
What font does a highway use?

Highway Gothic and Clearview. Since the 1940s, the FHA has used a standard typeface on highway signs, affectionately known as “Highway Gothic.” The problem? At night, the letters of this font can appear to have a halo around them, making them difficult to read, especially for older drivers. A design team came up with a new font family, Clearview, that will help increase visibility at night and from a distance. The Cooper-Hewitt, National Design Museum acquired the font in 2011.

I can see for miles and miles ›

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